la Poste

In 2010, La Poste unveiled its new logo. It should better reflect its ambitions within the society. The new logo was meant to convey a “more dynamic and contemporary face” and the idea of a stronger company. They were not quite sure about this everywhere and preferred to leave the old version hanging as well.

The logo, however, did not represent a change: It contains the colours yellow and blue as well as the well-known stylised bird with an added shade of grey. And somehow, I liked the old typography much better.

Information about taking this photo

  • Camera: Smartphone Huawei P20 Pro
  • Focal length: 5.58mm
  • Aperture: ƒ/1.8
  • Shutter speed: 1/750s
  • ISO: 50
  • Taken: 13 September, 2021

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